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The all-new BMW 3 Series Touring

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The BMW 5 Series.

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THE ALL-NEW BMW 1 SERIES.

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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WE ARE HIRING AT BLUE BELL.

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THE BMW 1 SERIES.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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Willaston White Star Rockets football sponsorship

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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BLUE BELL SPONSORSHIP OF WYCHWOOD PARK GOLF CLUB

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The BMW Electric Experience 19-21 May.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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The New BMW 5 Series Touring, with M Performance Accessories.

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Sales Executive Vacancy

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order

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The New BMW 4 Series Range, Now Available To Order.

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The Blue Bell Family Stand

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Blue Bell BMW boosts Alzheimer’s charity cycle ride

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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Your perfect BMW couldn't be closer

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Explore the dealership

Meet the team

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Rob Gower

Head of Business
  • Years in the industry 24
  • Department BMW
  • Hobbies Travelling, Football, Rugby, Boxing, Golf and playing guitar.

Phil Brown

General Sales Manager
  • Years in the industry 35
  • Department New and Used BMW
  • Hobbies Football and Golf

Tim Seville

Sales Manager
  • Years in the industry 5
  • Department BMW Sales
  • Hobbies Socialising and Football

Craig Gomme

Transaction Manager
  • Years in the industry 25
  • Department BMW Sales
  • Hobbies Cycling, Swimming, Holidays and Walking.

Richard Green

New BMW Sales Executive
  • Years in the industry 23
  • Department New BMW Sales
  • Hobbies Eating curry

Dave Chaplin

New BMW Sales Executive
  • Years in the industry 31
  • Department New BMW Sales
  • Hobbies All kind of sport

Ryan Elliott

New BMW Sales Executive
  • Years in the industry 11
  • Department New BMW Sales
  • Hobbies Cycling and poker

Paul Baker

BMW Sales Executive
  • Years in the industry 18
  • Department BMW Sales
  • Hobbies Dog walks, gym, weekend breaks.

James Copestick

BMW Sales Executive
  • Years in the industry 13
  • Department BMW Sales
  • Hobbies Travel, shooting, cars and internet browsing.

Elliot Brookes

Used BMW Sales Executive
  • Years in the industry 2
  • Department Used BMW Sales
  • Hobbies Socialising and eating out

Greg Bailey

Used BMW Sales Executive
  • Years in the industry 15
  • Department Used BMW Sales
  • Hobbies Music and fitness

Faisal Riaz

New and Used BMW Sales Executive
  • Years in the industry 3
  • Department New and Used BMW Sales
  • Hobbies Music, motorsport and spending time with family

Brogan Shipley

New and Used BMW Sales Executive
  • Years in the industry 5
  • Department New and Used BMW Sales
  • Hobbies Socialising

James Brookes

New and Used BMW Sales Executive
  • Years in the industry 7
  • Department New and Used BMW Sales
  • Hobbies Football and eating out

Chris Cotter

New and Used BMW Sales Executive
  • Years in the industry 2
  • Department New & Used BMW Sales
  • Hobbies Rugby, Watches, Cooking and Reading.

Claire Boulton

Telephonist / Showroom Host
  • Years in the industry 23
  • Department Reception
  • Hobbies Cooking, Reading and socialising with friends.

Shweta Varma

Telephonist / Showroom Host
  • Years in the industry 2
  • Department Reception
  • Hobbies Socialising, Holidays, spending time with her dog.

Stacey Thelwall

Telephonist/Showroom Host
  • Years in the industry 3
  • Department Reception
  • Hobbies Spending time with my family and eating cake!

Phil Hill

Aftersales Manager
  • Years in the industry 25
  • Department Service
  • Hobbies Motorsport and spending time with family.

Tony Merenda

Aftersales Executive
  • Years in the industry 27
  • Department Service
  • Hobbies Football and Italian food

Chloe Wagstaff

Aftersales Executive
  • Years in the industry 12
  • Department Service
  • Hobbies Watching West Bromich Albion, Scuba Diving and Indian Food.

Sarah Light

Aftersales Executive
  • Years in the industry 9
  • Department Service
  • Hobbies Swimming, Gym, family days out and socialising.

Scott Turner

Parts Manager
  • Years in the industry 9
  • Department Parts
  • Hobbies Spending time with my family

John Robinson

Parts Advisor
  • Years in the industry 2
  • Department Parts
  • Hobbies Swimming, Mauy Thai and hiking.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

MOT Gave an advisory that brake pads(s) wearing thin central rear [1.1.13 (a) (ii)]. Service said front pads 11mm rear pads 3mm. Advised BMW change pads at 3mm. Service computer says front pads ok for 19000 rear for 9000 miles. Looks suspicious to me

Service

Effective, efficient and friendly

Service

Good welcome from the staff and Amelia was very professional, helpful and kept me informed of progress while I waited. She was also very happy to answer and sort the additional questions I raised after the service was complete.

Service

The answer is self explanatory - no complaints

Service

Failed to diagnose problem Gave a high quotation Took car to local garage who sorted for fraction of price

Service

Staff are polite, very helpful and the work required to my car was completed to a good standard, on time and at the price quoted

Service

Again - not Bluebell BMW's fault - they where mandated to do software updates by BMW - which is not acceptable

Service

See my comments on question 1 above.

Service

The agent I dealt with was fantastic and he conveyed my dissatisfaction to BMW UK who then offered to pay for the repair and half the labour costing.

Service

Excellent, friendly, customer focus and understanding of customer needs and wants. Cannot fault any aspect of the Blue Bell Crewe team.

Service

The problem was solved in a few hours to my satisfaction.the wash and complimentary valet was not done

Service

Your staff are polite and efficient?

Service

Staff were clear on what needed to be done and did it efficiently

Service

Everything completed and no unresolved issues

Service

Just very good service from beginning to end

Service

Courtesy car available , job completed on time

Service

Very helpful staff

Service

In for an MOT and was washed and hovered as well

Service

Nice staff, job done well, appreciated car wash and valet afterwards.

Service

Having booked a "waiting appointment" with a promise of 1.5hours, I was disappointed to have to wait 2.5hours.

Service

Overall I was happy that they found a problem which the previous dealer (Wilmslow) had denied was there BUT I'm rather unhappy they left this showing as an advisory on my MOT certificate as they'd already made the repair before the MOT retest!!!

Service

Nice people

Service

The staff were friendly and professional. My car was serviced and a couple of defects identified were dealt with under warranty without them referring to me.

Service

Low staff empathy, low quality customer care. Half soaked approach. Not a model dealership eg BMW Cobham Surrey where I used to live. Last time I wasn't even charged correctly. No proper greeting, coffee, hospitality, etc.

Service

Courteous and efficient.

Service

Good while-u-wait service, was able to book it in at a convenient time. No issues with the service, or with Blue Bell Crewe, they're fine. The issue is with the poor build quality of a "premium brand" car.

Service

Waited ages for The service department to get back to me after my initial call

Service

All done questions answered

Service

The service was completed expeditiously and the car was clean when returned to me.

Service

Was ready on time ,and less than was quoted

Service

Based on Sue's comments to me.

Service

I have been using Blue Bell Crewe to service my cars since 2002 and have always enjoyed excellent service from the team there.

Service

In addition to the above comments, the staff were all well informed and courteous.

Service

Very satisfied. Did the work in the time they said.

Service

prompt and helpful

Service

Purchased 840 in July 2019. I preordered dashcam and Trackstar. Both items wrongly ordered. Dashcam took 1 week to be fitted. Trackstar wrongly ordered. Passenger mirror faulty from new and returned to dealer. Car in dealership over 1 week from new.

Service

Recall handling was done well. However the loan car was not clean and screen wash was empty.

Service

The car was in for a recall and a new part added to the exhaust system - so I have no way of knowing if the work was carried out satisfactorily.

Service

Sent wrong part for my car

Service

Professional staff well trained and polite.

Service

Courteous, kept informed and on-time completion

Service

As usual excellent and friendly service from all staff team.

Service

My service was completed on time.

Service

I have been to Blue Bell Crewe on numerous previous occasions for servicing, repairs, car purchase. On my latest visit Amy & Tony on the Service desk were, as ever, excellent ambassadors for the garage.

Service

Collection and delivery service.

Service

They came on time to pick up my car and it was ready when they said having a full health check!

Service

The work appears to have been carried out as required.

Service

My vehicle was booked in for warranty repair with proposed X4 as replacement for day. X4 unavailable to drive, had call mid afternoon to advise further parts required. When collected car had puncture!!!

Service

While the free safety check and complementary wash and vacuum together with the MOT is much appreciated, the option of foregoing the two former actions and therefore reducing time waiting for the car would occasionally be useful.

Service

On time

Service

See comment above. They need to take a leaf out of the Apple customer service manual where the customer is felt to feel important. Blue Bell had this until 'big' boys took them over

Service

Had to return to dealership as service history hadn't been updated in car. However, tick sheet said it had been. Did they actually do the service or just tick the box ?

Service

All went very smoothly no issues.

Service

It was completely average, given this is a prestige car offering it was nothing exceptional which given the competitors experience offering there's plenty of room for improvement

Service

Satisfied with service advisers on the phone, but not happy that had to chase and didnt get calls back. that was until i spoke to Dave who rang me back each time. Also not happy that rear bumper was scratched again when replacing rear lights.

Service

The car was due to be collected between 4 and 5. I was informed that it wouldn't be ready then informed that it was ready at 6. This was too late so left overnight. Collected in the morning but no courtesy valeting.

Service

Best service apart from chester

Service

Reasonable price

Service

I've already given full feedback in a previous survey so you can refer to that. It wasn't until Phil took over that anything seemed to be understood by the service team.

Service

Carried out everything requested. Friendly, helpful staff.

Service

Car was clean and ready when expected

Service

Upon realising wheel error and then discovering the replacement never fitted they provided a replacement car which fully suited our requirements. Allowed the roof rack to be fitted (necessary for kayaks). Dog accepted & returned 1 wk after holiday.

Service

Excellent service

Service

All was well. Only thing I would like improving is the invoice. There are items on there that just have a code and no explanation as to what it is or why I paid for it

Service

On waiting around a while then being charged £140 for the slightest mark on alloys, I had had enough. I asked the employee for the key to my vehicle while I was waiting next to it. Only to be told he had given it back to me! I assured him he hadn't

Service

As previously answered

Service

Tony, Greg and Josh from Crewe are 3 amazing and very professional guys, they always make me feel valued and welcome and take time to listen and assist me where required.

Service

see above

Service

I called Crewe BMW at 08.46 to speak to service but they were busy so I was told I would be called back. At 10.46 I hadn't heard back so I called again. Told again I would get a call back. At 15.29 still nothing so I called again cont below

Service

Friendly staff.

Service

I identified a running problem that was due to a defective EGR Valve. Although the parts and labour were supplied free of charge by BMW, I was still asked to pay £99 + VAT for the diagnosis.

Service

The car service took over 4 hours, where I was told it would take about 2 hours on booking it in. It's a long time to wait in a showroom. The staff were good in keeping me well watered (lots of coffee) and informed on the progress of the car.

Service

Overall very satisfied. One small improvement would be to give customers waiting whilst work is being carried out on their vehicle to have an estimated time for the work to be completed and one or two updates during the waiting period.

Service

Full explanation of all categories examined

Service

The service record in the car was not updated during my service. I had to go back to the garage and get it rectified with a new data transfer. Not something you expect from BMW.

Service

All work done to promised timescale.

Service

Inconsistent messaging between booking and turning up. High prices for 'looking in to' issues

Service

Adam Robbins (service dept) was very friendly, polite, professional and extremely helpful.

Service

Service representative was very knowledgeable as regards the car and explained What work was to be carried out and what the cost would probably be assuming that the car had no other issues etc.Very good.

Service

They were excellent. Looked after me and the person with me with coffees. Very friendly and professional. Danielle was very good and kept me up to date at all times.

Service

Friendly atmosphere, and every out me at easy.

Service

aways what you expect.

Service

One of the after sales team at Blue Bell was not fully aware of how to inform the customer of procedures and it led to a visit for warranty work having to be rearranged for another date

Service

All down to the service representative I dealt with.

Service

There was an issue with the validity of my service plan but it was sorted out efficiently on my behalf.

Service

They do the best with what that have.

Service

Fast, easy and satisfactory first time

Service

Took the car in after a windscreen replacement for a while you wait recalibration car was taken straight away and cleaned before being returned.

Service

Good & timely feedback about the service.

Service

Was disapointed that the work I had carreid out was not covered by the warranty?

Service

The staff at Blue Bell Crewe have always been professional, helpful and friendly

Service

Treated very well whilst waiting for my car at the dealership. Periodically asked by several members of staff if I was okay and if I wanted a drink. very polite and helpful

Service

A little mix up with how long the job was going to take when I booked in, meant that I had to wait a little longer than planned - but Danielle must of asked the workshop to speed up, as my car was quickly completed shortly after.

Service

The telephone was answered promptly and the whole experience was well polished. A big thanks to Phil who collected/returned the car. This is often the company's customer facing member of the team and he was efficient and most courteous.

Service

Good rates for MOT. Perfect waiting time length for it to be conducted, service team and receptionists very friendly and the sales team left me alone to waste time looking at the stock. Offered a brew, remembered me when I walked in, small things.

Service

Blue Bell Crewe is a great centre and I've been there 3 time to buy vehicles now

Sales

Quick delivery, brogan showed sasha how to use the cars features and even setup the sat nav home address. Many thanks

Sales

Great service. Great relationship with salesman.

Sales

James Brookes make s everything easy and clearly knows the product he is selling

Sales

Misguided financial info at point of sale. Resolved issue with sales manager but the final slap dash manner that the cheque for my additional costs was handled left me more dissatisfied. Concerned that the same establishment will be servicing my BMW

Sales

As above ,essentially a satisfying process and issues were only minor. Eg promised following day satisfaction call happened two days later and only a message left; kept being moved from salesperson to salesperson after the purchase was signed for;

Sales

Satnav not programmed resulting in an inconvenient return visit to the centre!!

Sales

Salesman (Fiasal) is the one I have a good relationship with, honest, clear and professional. I keep buying from the same person.

Sales

Everyone was extremely helpful and responsive, particularly Ryan Elliott who dealt with my purchase.

Sales

James Copestick was fantastic and extremely helpful.

Sales

The service we get from James Brooks and Phil Brown at Blue Bell BMW in Crewe is always excellent and proactive